Contact information:
317 Alexandra Road, Singapore 159965
tel: 6786 6868
fax: 6474 3200
Normal opening hours (some exceptions apply):
Open daily: 10 a.m. to 10 p.m.
If you're coming by bus:
33, 195
33, 64, 195
14, 123, 147, 153, 196, 197, 198, 855, 961
51, 61, 93, 100, 123, 147, 153, 196, 198, 855, 961
14, 33, 51, 61, 93, 100, 195, 197
If you're coming by MRT:
From Commonwealth MRT: Take either 196, 198 or 147 along Commonwealth Secondary School and drop at SAFRA Bukit Merah. You can also take 195 and alight just before the IKEA building.
From Redhill MRT: From the bus stop opposite the station, take either 64 or 33 and alight just before the IKEA building.
From Queenstown MRT: Take 195 along Queenstown Police Station and alight 3 stops later just before the IKEA building.
If you're coming by car
Parking: Carpark opens from 7am - 11pm. Using an Electronic Parking System (EPS), parking will be free for the first 10 minutes upon entry, while anything beyond 10 minutes is 1.7 cents per minute from the point of entry. Parking charges are only payable by cashcard. A $30 fee will be imposed for opening the carpark roller shutter after 11pm.
BLOG
Category Management is the process of managing a retail business with the objective of maximizing the sales and profits of a category.
Ikea categorizes their furniture mainly according to which part of the house the furniture belongs.
· Kitchen/Dining
· Living Room
· Bedroom
· Study/work room
· Bathroom
· Storage Room
· Children’s bedroom
In their physical store, their products are grouped in the above categories to allow Ikea’s customers to easily locate the products. They even showcase some innovative combinations of their products for a particular category.
It is a merchandising technique that some firms (including several supermarkets, drugstores, hardware stores, and general merchandise retailers) use to improve productivity.
It is a way to manage a retail business that focuses on the performance of product category results rather than individual brands. It arranges product grouping into strategic business units to better meet consumer needs and to achieve sales and profit goals. Retail managers make merchandising decisions that maximise the total return on the assets assigned to them.
Good category management includes:
The readiness of all participating firms to engage in the intricate process of category management.
The creation of a consumer-driven category definition.
A clearly stated role for each category. Some categories are more growth-orientated than others.
Establishment of a regular, in-depth category assessment process.
Up-to-date category objectives that are reviewed frequently.
Focused category strategies.
Tactics consistent with the strategies for each category.
Implementation of decisions.
Monitoring, reviewing, and revising category strategies.
Done @
8:16 AM
A better life everyday
