Contact information:
317 Alexandra Road, Singapore 159965
tel: 6786 6868
fax: 6474 3200
Normal opening hours (some exceptions apply):
Open daily: 10 a.m. to 10 p.m.
If you're coming by bus:
33, 195
33, 64, 195
14, 123, 147, 153, 196, 197, 198, 855, 961
51, 61, 93, 100, 123, 147, 153, 196, 198, 855, 961
14, 33, 51, 61, 93, 100, 195, 197
If you're coming by MRT:
From Commonwealth MRT: Take either 196, 198 or 147 along Commonwealth Secondary School and drop at SAFRA Bukit Merah. You can also take 195 and alight just before the IKEA building.
From Redhill MRT: From the bus stop opposite the station, take either 64 or 33 and alight just before the IKEA building.
From Queenstown MRT: Take 195 along Queenstown Police Station and alight 3 stops later just before the IKEA building.
If you're coming by car
Parking: Carpark opens from 7am - 11pm. Using an Electronic Parking System (EPS), parking will be free for the first 10 minutes upon entry, while anything beyond 10 minutes is 1.7 cents per minute from the point of entry. Parking charges are only payable by cashcard. A $30 fee will be imposed for opening the carpark roller shutter after 11pm.
BLOG
We chose IKEA to understand the Retail Store Operations and Management. IKEA is a big box retailer.
First opened in 1958 in Sweden, IKEA steadily grew out to many parts of Europe. Over the past few decades, IKEA has now expanded to other parts of the world such Japan, Canada, Australia and even Singapore.
IKEA is the first privately-held, international home products retailer that sells flat pack furniture, accessories, bathroom and kitchen items at affordable prices and is also the world's largest furniture manufacturer.
Variety and Assortments
Living Room: sofas, sofa-beds, coffee tables, TV solutions, storage furniture
Dining: tables, chairs and stools, dining sets
Kitchen: interior fittings, door styles
Bedroom: bedrooms, bedroom collections, wardrobes and chests, mattresses, pillow
Home Organisation: heavy-duty storage systems, laundry, hallway, boxes
Workspaces: workspaces, desks and storage, chairs, drawer units
Bathroom: organizers, free-standing units
Decoration: Vases, plant pots, candles, wall decorations, mirror
Safety product: door stop, safety gate, corner bumper, bathtub mat, anti-slip strip
Christmas Range: decoration lighting, gift wrapping & cards, candles & candle holders
Oasis & seasonal: decoration sticker, frame, plant pot, vase, bowl, chair, poster
Children’s IKEA: soft toy, storage box, rug, wardrobe, playbook, bed canopy, blanket
Textiles: bed textiles, bathroom textiles, curtains and blinds, rugs, flooring.
Cooking & Eating: tableware, food storage, pots and pans and cooking accessories
Lighting: table lamps, floor lamps, ceiling lamps, shades, bases and cords
Decoration: Vases, plant pots, candles, wall decorations, mirror
Store & Organise: Bookcase with doors, shelving unit, wall shelf, coffee table
Challenges Faced
Located at Tampines, the east of Singapore, we feel that consumers will generally find less convenient for them to get to IKEA as consumers come from all over Singapore. However, this problem can be overcome since many Singaporeans prefer to shop at IKEA, coupled with the optional delivery service that IKEA offers after every purchase of its furniture products.
From our research, results show that IKEA has a strong branding effect on the youths. This means that many young people today have a strong preference for furnitures that are bought from IKEA. However, many adults do not think that the products in IKEA are not durable enough.
For example, we all know that a standard bookshelve, in order to be strong, has to be build from wood. However, the products from IKEA are actually made from a less durable material in the form of plywood. We think that this might bring down the quality of the product and also in turn destabilize the successfulness of its brand name and affect overall consumer purchase in the long run.
Done @
6:57 AM
A better life everyday
